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Segafredo Zanetti’s prestige on the world market is also demonstrated through important investment in communications across the world: TV commercials on the main TV channels, sponsorship, press campaigns, movie theatres, attachments and promotional tools in selling points which tell coffee lovers about the distinctive values of the company and about the quality of its products.

A successful advertising story.
Beginning with the first commercials in the ‘80s, through the use of influential testimonials, amongst the most popular with viewers, which made Segafredo Zanetti one of the best-known brands to Italians.