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Lettere - Il VideoPuro Piacere - Il VideoPuro Piacere - Il Video

Our commercials have been produced by two of the best contemporary advertising directors with a first rate direction of the photography.

The spectacular and evocative images retrace Segafredo Zanett’s entire coffee production cycle:

From the cultivation to the working of green coffee to the blending and art of roasting. With the quality guaranteed by the president’s and group founder’s signature, Massimo Zanetti, who tells us about his great experience and passion for coffee.

The movie “Lettere dal Brasile”  (“Letters from Brazil”) received two important awards:

Premio Grand Prix Pubblicita' Italia "La Scommessa" (Advertising Grand Prix Italy Award “The bet”) for the best branch strategy in a category of goods with high advertising intensity;  

1° Premio Agorà Nazionale d'Argento (1st Agorà Silver National Award)  (category alcoholic and soft beverages)  for the campaign which stands out for originality, creativity and strategy.